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TRUSTe Privacy Certification Standards is a set of principles, guidelines, and requirements that helps companies protect the privacy of their customers’ personal information.

The TRUSTe Privacy Certification Standards are based on the Fair Information Practices, a concept developed by the U.S. Department of Commerce in 1973. The Fair Information Practices have been endorsed by the European Union and many other countries around the world.

The TRUSTe Privacy Certification Standards are designed to help all businesses protect consumer privacy rights online. The standards were developed by TRUSTe, an independent non-profit organization dedicated to helping consumers understand how their personal information is used online.

The Seven Principles of TRUSTe Privacy Certification Standards

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