Performance cookies, also called analytics cookies, are used by website owners to collect information about how visitors use their website. This data is usually collected anonymously and can be used to improve the site for future visitors.
Performance cookies are used to track a user’s behavior on a website. This allows website owners to understand how visitors interact with their site, but also helps them understand how visitors interact with other sites that have similar content.
How Do Performance Cookies Work?
A performance cookie is placed on your computer when you visit a website that uses the technology. The cookie will then track the pages you visit and any actions you take on those pages. It will also collect other information such as the time spent on a page and whether you have purchased anything from that site before.
The information collected by these cookies is anonymous and cannot be used to identify individual users or reveal any personal details about them. However, they can tell us how many people visit a particular page or how long they spend there for example. This helps us understand how effective our content is at attracting new visitors or encouraging repeat visits from existing customers so we can improve it accordingly!