Active consent is the permission you give someone to do something with your personal information. Active consent can be given in writing or orally, but it must be clear, specific and separate from any other agreements.
Where Does Active Consent Come From?
The Personal Information Protection and Electronic Documents Act (PIPEDA) requires organizations to obtain your express consent before collecting, using or disclosing your personal information. It must also be communicated to you how your personal information or data will be used and how long it will be kept.
Active consent is a way for an organization to show that you have clearly agreed to something by giving them permission to do so in written form or verbally. This means you have given them permission to use your personal data for the purpose that they have stated to you when they asked for it.